First cited in the 18th Party Congress’ work report (2012), ‘new agribusiness operators’ are intended to replace ‘households’ as managers of collectively-owned farmland. Family farms will form the base of the pyramid below farmers’ cooperatives and key industrial agriculture enterprises. Together they will form large-scale, professional, and intensive farming operations, keeping farmland firmly on the ‘collective’ rung of the hierarchy of state, collective and private ownership.