Tājīngjì 她经济, used to render ‘Womenomics’, title of a 2009 book by journalists Claire Shipman and Katty Kay, was coined in 2007 by businesswoman Shi Qingqi 史清琪. It envisions a vibrant business arena for woman, not least (but not only) in beauty, childcare and cooking. Little Red Book (小红书) is among flagship e-commerce platforms targeting women users.
‘Women’s rights’ tāquányì 她权益 became top topic of debate at the 2022 Two Sessions, where the Women’s Rights and Interests Protection Law was up for amendment. Premier Li’s Government Work Report listed gender discrimination in the workspace and domestic violence as critical hindrances to gender equality.
‘Womenomics’ and ‘women’s rights’ contribute to ‘she power’ tālìliàng 她力量. This slogan, adapted from English, appeals to youth for whom mainstream terms like 妇女 (fùnǚ, woman/women), retain patriarchal overtones.
anticipate change