context: Beijing’s push to mechanise agriculture at home is being mirrored abroad, as PRC ag machinery makers seek new growth through exports. Backed by rising R&D, improving quality and state policy support, overseas sales rose 12 percent in 2024, outperforming the broader export sector. The Brazil Agritech Expo reveals both progress and pitfalls: top firms make inroads with smart, affordable solutions, yet product mix remains skewed to lower-end models, and poor after-sales support limits uptake.
PRC agricultural machinery firms made a strong showing at the 2025 Brazil Agritech Expo, held in Ribeirão Preto, São Paulo, highlighting their growing technological edge and commercial presence in Latin America, writes Sohu.
Over 800 global brands participated, but it was the combination of innovation and cost-efficiency that made PRC equipment stand out.
Exhibits included electric heavy-duty trucks, pickup trucks equipped with drone-charging platforms and all-terrain vehicles tailored to Brazil’s varied terrain. These offerings responded directly to Brazilian producers’ rising demand for affordable, flexible and environmentally friendly machinery.
XAG showcased its high-performance agricultural drones, which cost just one-sixth of traditional large-scale equipment while offering comparable operational effectiveness.
Local distributors bundled the drones with electric utility vehicles, turning them into mobile work platforms capable of charging and deploying drones in the field—an appealing solution for Brazil’s small and mid-sized farms. Cheng Qichang 程其昌 XAG international regional manager noted the model provides a more accessible entry point into smart farming.
DJI Agriculture launched a new white paper at the expo, presenting global regulatory trends, technical standards and use cases for agricultural drones.
Yi Jiaxiao 易家笑 Brazilian market manager said the goal was to encourage safer, more standardised drone use in Brazil.
SANY displayed a full electric machinery lineup, including electric trucks designed for agriculture.
CFMOTO brought a fleet of all-terrain vehicles with models for both utility and off-road transport needs. Company reps said the goal was to meet the diverse needs of Brazil’s mid- and small-scale producers.
The China Pavilion brought together a mix of SMEs offering digital tools, machinery and customised solutions. Agrishow organisers praised the build quality and adaptability of the PRC equipment, noting Brazil’s growing recognition of the PRC’s agri-tech leadership.
As Chinese firms increasingly localise after-sales services and tailor designs for overseas markets, bilateral cooperation in agri-machinery is expected to deepen, complementing the PRC’s rising global machinery exports and Brazil’s push for sustainable, tech-enabled agriculture.