Buzz-phrase first heard at the 15th National Party Congress (1997), is a Xi era staple, summarising his entire political agenda under two goals

1. 2021: CCP centenary; due date for a ‘moderately prosperous’ society

2. 2049: PRC centenary; due date for ‘great national rejuvenation’ as a ‘wealthy, strong, democratic, civilised, harmonious, and modern socialist great power’

Efforts now focus on goal two, goal one having passed and been deemed a triumph. 2035, when the PRC should be ‘basically modernised’, was identified as the halfway point at the 2021 Two Sessions. It was rendered still more active in policy terms following the celebrated ‘important’ speech (perhaps the most important for a long time) by Xi on 1 July 2021 at the Party centenary and the Historical Resolution bought down by the 6th Plenum of the 19th Central Committee. Virtually nothing moves in the policy space without reference to these goals.